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Home > Programmes > School of Business and Management > Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK

2021 STUDENT INTAKES

IS NOW OPEN FOR REGISTRATION

Saturday Extension Counselling Hours

Every Saturday
Time: 8:30 am to 1:30 pm

For any further inquiry, kindly contact
+607-207 2601

Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK

Programme Objective

  • The study of the strategic and operational aspects of marketing encompasses the internal aspects of marketing, including : the formulation of marketing strategies; the management of the marketing function and it positioning relative to other key business functions; advertising and branding; customer relations management; applications of Communication and Information Technology and e-marketing.
  • The study of external marketing environment encompasses consumer behaviour and marketing psychology, marketing communication, public relations and market research.
  • The study of the broader range of business and management subjects provides an understanding of organisations, the external environment in which they operate and how they are managed.
  • Cognitive skills of critical thinking, analysis and synthesis. This includes the capability of identify assumptions, evaluate statements, to detect false logic and reasoning, to identify implicit values, to define terms adequately and generalise appropriately.
  • Effective problem solving and decision making using appropriate qualitative and quantitative skills, including identifying, formulating and solving business problems. The ability to create, evaluate and assess a range of options and apply ideas and knowledge to a range of situations.

MQA Approved Advertisement Code: N/342/6/0225 (PA 9222) 04/2023

Duration: 3 years
Intake – Feb | Jun | Sep

Courses

Entry Requirement

  1. STPM : A minimum of Grade C (CGPA2.0) in any 2 subjects; and pass in Mathematics and English at SPM Level
  2. UEC : 5 credits (Minimum Grade B)
  3. STAM : A minimum grade of Jayyid; and pass in Mathematics and English at SPM Level
  4. Diploma : Any qualifications equivalent to Diploma in Marketing or related field with a minimum CGPA of 2.00
  5. Foundation : A minimum CGPA of 2.00
  6. Any other equivalent qualifications recognised by the Government of Malaysia
  7. English Requirements : IETLS score of 6.0 OR its equivalent

2021 STUDENT INTAKES

IS NOW OPEN FOR REGISTRATION

Saturday Extension Counselling Hours

Every Saturday
Time: 8:30 am to 1:30 pm

For any further inquiry, kindly contact
+607-207 2601