Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK

R/0415/6/1111 (FA 9223)

About The Programme

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, application of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and customer psychology, marketing communication, public relations and marketing research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment.

PLO1

Demonstrate relevant knowledge and understanding of markets and customers, within any environment in which the organisations operate, and how the marketing activities are managed.

PLO2

Develop cognitive skills of integrating marketing strategy and technology skills in analysing and solving organisation’s marketing and social issues creatively.

PLO3

Apply relevant marketing knowledge and practical skills needed to effectively develop and manage marketing activities.

PLO4

Possess interpersonal skills: able to deal with different people in any learning, working, socialising and / or networking environments.

PLO5

Communicate effectively through appropriate oral and written communication skills, across a wide range of audiences and contexts.

PLO6

Effective use of wide range suitable digital technologies and appropriate software applications in marketing discipline to enhance study and/or work.

PLO7

Apply numeracy and quantitative skills to analyse and evaluate mathematical and graphical data to produce useful marketing insights for study and/or work.

PLO8

Able to work collaboratively and demonstrate leadership skills to assume different roles in a team to achieve a common goal in diversified teams of people, cultures and organisations.

PLO9

Able to independently seek, acquire and manage relevant information from a variety of sources for continuous personal-development and life-long learning.

PLO10

Develop entrepreneurial competency which is the ability to recognise and analyse marketing opportunities as and when it arises. 

PLO11

Able to display ethical practices and professional moral responsibilities during social interactions for the benefits of environment and mankind. 

Compulsory

  1. Penghayatan Etika dan Peradaban (Local Students) or Bahasa Melayu Komunikasi 2 (International Students)
  2. Bahasa Kebangsaan A* or Entrepreneurship
  3. Philosophy and Current Issues
  4. Integrity and Anti-Corruption
  5. Community Service

*For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level

Common Core

  1. Foundation in Marketing
  2. Professional Marketing Skills
  3. Principles of Management and Organisation
  4. Digital Marketing Essentials
  5. Marketing in Practice
  6. Technology in Marketing
  7. Marketing Research and Customer Relationship Management

Discipline Core

  1. Services and Experimental Marketing
  2. Brand and Retail Management
  3. Creative Content Marketing
  4. Marketing and Social Media Communications
  5. Consumer Behaviour
  6. International Strategic Marketing
  7. Marketing Performance Monitoring and Analysis
  8. Marketing and Society
  9. Customer Insight Project
  10. Marketing Dissertation
Industrial Training
1Pass in Unified Examination Certificate (UEC) with a minimum 5 credits* in any subject; OR
2Pass in Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum of Grade C (CGPA 2.00) in 2 subject and pass in Mathematics and English in SPM; OR
3Pass in Matriculation/ Foundation in related field with a minimum CGPA of 2.00; OR
4Pass in Diploma in related field with a minimum CGPA of 2.00; OR
5Other equivalent qualifications recognised by the Government of Malaysia.
  • For International students must score of 6.0 (5.5) for International English Language Test System (IELTS) or equivalent
  • The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.
  • *Subject to approval by partner university

Click Here to view tuition fees for local students.

Click Here to view tuition fees for international students.

  • Sales Executive
  • Marketing Executive
  • Business Development Executive
  • Brand Executive
  • Social Media Specialist
  • Digital Marketer 

Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK

 

  • Top 40 UK University for Teaching Quality – The Times and Sunday Times League Table 2020
  • Ranked 169th in the world for International Outlook – THE World University Ranking 2020
  • 93% of Bangor graduates progressed to employment or further study within 6 months of graduation – DLHE Survey 2016/17

 

Bangor Business School at Bangor University is a leading teaching and research focused business school offering a full range of disciplines from undergraduate to doctoral level. We have been described as ‘The School that means Business’ and as a ‘Centre of Specialised Excellence’.

Students worldwide are attracted to Bangor Business School by our reputation for high quality and expertise, particularly in the area of Banking and Financial Services, in which Bangor is a leading European centre and home to one of the largest PhD schools of any business school in the UK. Staff research papers and articles are published regularly in leading journals and their books published to a worldwide audience. In recent years, staff have conducted high level consultancy work including major policy studies for many leading organisations like the European Commission, The World Bank and the UK Treasury.

All this has contributed to the School being ranked as one of the top 50 in the world for research in the field of banking (RePEc 2019).

The RePEc survey considers research and publications by banks, economists and other monetary organisations, as well as universities such as Bangor. In this latest ranking table, the bibliographical data, citations and popularity data of 1,410 institutions were analysed.

View or download the eBrochure

Semester 2 Credits Number
Relational Communication 4 ESTU 768
Public Relations Campaigns 4 ESTU 432
Rhetoric of Social Movements 2 ESTU 873
Semester 3 Credits Number
Rhetoric & the Public Sphere 4 ESTU 203
Communication & Everyday Life 2 ESTU 340
Critical & Rhetorical Methods 4 ESTU 657
Semester 4 Credits Number
Relational Communication 4 ESTU 768
Public Relations Campaigns 4 ESTU 432
Rhetoric of Social Movements 2 ESTU 873
Total for the entire period of study 40

Programme Objectives

The Bangor Business School aims to build on our long-established expertise in the area of postgraduate training in banking and finance by offering a one-year MBA Banking and Finance, which aims to develop participants’ academic and managerial skills in these areas. An important objective is to provide relevant analytical training to familiarise participants with the latest strategic, managerial and industrial developments in the financial services industry.

The MBA in Banking and Finance course provides a coherent analytical framework for the study of banking and financial developments from a management perspective. The emphasis throughout the programme is on the application of contemporary, financial, managerial and strategic developments that affect realworld decision-making in the global financial industry.

We recognise that a thorough understanding of recent developments in banking and financial firm strategies, financial management, risk management, international financial markets, marketing strategies and performance evaluation are essential requirements for all those involved in financial sector activities.

Accreditation

This programme is accredited by CIMA (Chartered Institute of Management Accountants).

Exemptions
Students who have completed the MBA in Banking and Finance will get CIMA exemptions.

Why Bangor University

Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK.

Awarded GOLD rating for Teaching Excellence – TEF 2017
Top 20 UK University for Teaching Quality – The Times and Sunday Times League Table 2019
Ranked 147th in the world for International Outlook – THE World University Ranking 2019
Top 50 UK University – QS World University Ranking 2019
93% of Bangor graduates progressed to employment or further study within 6 months of graduation – DLHE Survey 2016/17
Bangor Business School at Bangor University is a leading teaching and research focused business school offering a full range of disciplines from undergraduate to doctoral level. We have been described as ‘The School that means Business’ and as a ‘Centre of Specialised Excellence’.

Students worldwide are attracted to Bangor Business School by our reputation for high quality and expertise, particularly in the area of Banking and Financial Services, in which Bangor is a leading European centre and home to one of the largest PhD schools of any business school in the UK. Staff research papers and articles are published regularly in leading journals and their books published to a worldwide audience. In recent years, staff have conducted high level consultancy work including major policy studies for many leading organisations like the European Commission, The World Bank and the UK Treasury.

All this has contributed to the School being ranked as one of the top 50 in the world for research in the field of banking (RePEc 2019).

The RePEc survey considers research and publications by banks, economists and other monetary organisations, as well as universities such as Bangor. In this latest ranking table, the biliographical data, citations and popularity data of 1,410 institutions were analysed.

Award

Students who successfully complete the programme will be awarded the Master of Business Administration in Banking & Finance from Bangor University, UK,

Hear from our Students / Graduates

At age 30, after working for 7 years as a quality/regulatory analyst, I decided to further my education by pursuing an MBA in the field of Banking & Finance from MDIS, in collaboration with Bangor University. At MDIS, I got a chance to learn from some extremely knowledgeable lecturers who are highly experienced in their respectively fields. I truly believe that hard work and a positive attitude make dreams come true as they did for me, when I bagged the Gold Award for being the Top Student of the Year.

As an international student, MDIS proved to be the right choice for me as it provided the platform for me to learn and understand the International Financial Markets. It gives me immense pleasure to announce that I am currently working as a Financial Services Consultant at AIA Singapore, which was a result of the knowledge and exposure I gained from studying at MDIS.

I highly recommend MDIS to those who desire to learn and succeed in their careers, provided that they stay committed and passionate towards achieving their professional dreams.

Amal Kashyap
MDIS Graduate (2019)

Organisations and People (15 Credits)

Investment Strategy & Portfolio Management (15 Credits)

International Strategic Management (15 Credits)

Management Research (15 Credits)

Bank Financial Management (15 Credits)

International Banking (15 Credits)

Merger and Acquisition (15 Credits)

International Financial Management (15 Credits)

Applied Business Projects (60 credits)

  • Business Planning
  • E-Business and Value Chain
  • International Business
  • Issues in Financial Stability

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Click here to download profiles of lecturers.

Duration & Intakes

Full-time
Duration Commencement Completion
12 Months March 2021 February 2022
 July 2021 June 2022
 November 2021 October 2022

Fees & Structure

Structure Tuition Fees Non-tuition Fees
 Full-time S$23,540.00 S$700.00 – S$1,700.00

Application fees: S$160.50

Note:

# All application fees are non-refundable.
# All fees quoted are inclusive of GST.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
# Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

Entry Requirements

All applicants must be of age 21 and above and possess one of the following:

At least a Lower Second Class Honours degree or higher

OR

Overseas degree level qualification and grade

OR

MDIS Graduate Diploma in Business and Finance

OR

Mature Candidates of minimum 30 years old with 8 years of working experience

English Language Requirements

Applicants are required to meet one of the following requirements:

IELTS 6.0 (with no element below 5.5)

OR

TOEFL internet based test (IBT) 75 (Listening 17, Reading 18, Speaking 20, Writing 18)

OR

Pearson PTE 56 (no element lower than 51)

OR

Cambridge English Test Advanced – 169 (no element below 162)

OR

MDIS Professional Certificate in English (PCIE)

OR

Pass MDIS English Placement Test

OR

Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English

OR

Equivalent

Financial Assistance Scheme

Student loans from the organisations listed below are available to Singapore Citizens and Permanent Residents. Please contact the organisations directly to find out how you may benefit from their services.

Study Loans

Organisation Contact Number Website
 TCC Limited +65 6319 3700  http://www.tcc.org.sg
 DBS Bank 1800 111 1111 http://www.dbs.com.sg
 Maybank 1800 629 2265 http://www.maybank2u.com.sg


0% INTEREST CREDIT CARD INSTALMENT PLANS

For All Programmes (Available in 6 or 12 months)

Organisation Contact Number Website
 Standard Chartered Bank 1800 747 7000 http://www.standardchartered.com.sg
 Maybank 1800 968 2265 http://www.maybank.com.sg
 UOB 1800 226 6121 http://www.uob.com.sg
 OCBC 1800 363 3333 http://www.ocbc.com.sg
 DBS 1800 111 1111 http://www.dbs.com
 POSB 1800 339 6666 http://www.posb.com.sg
 Bank of China 1800 669 5566 http://www.bankofchina.com/sg

Duration & Intakes

Full-time
Duration Commencement Completion
12 Months March 2021 February 2022
 July 2021 June 2022
 November 2021 October 2022

Fees & Structure

Structure Tuition Fees Non-tuition Fees
Full-time (12 Months) S$25,145.00S$3,000.00 – S$4,400.00

Application fees: S$481.50

Note:

# All application fees are non-refundable.
# All fees quoted are inclusive of GST.
Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme. 
# Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

Entry Requirements

All applicants must be of age 21 and above and possess one of the following:

At least a Lower Second Class Honours degree or higher

OR

Overseas degree level qualification and grade

OR

MDIS Graduate Diploma in Business and Finance

OR

Mature Candidates of minimum 30 years old with 8 years of working experience

English Language Requirements

Applicants are required to meet one of the following requirements:

IELTS 6.0 (with no element below 5.5)

OR

TOEFL internet based test (IBT) 75 (Listening 17, Reading 18, Speaking 20, Writing 18)

OR

Pearson PTE 56 (no element lower than 51)

OR

Cambridge English Test Advanced – 169 (no element below 162)

OR

MDIS Professional Certificate in English (PCIE)

OR

Pass MDIS English Placement Test

OR 

Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English

OR

Equivalent

Application Procedure

International student is required to apply for a student pass if he/she wishes to study full-time in Singapore.

Applicant is required to submit the following documents to MDIS:

MDIS Application Form

  • 4 recent passport-size photographs of the applicant. (against white background)
  • 1 copy of Immigration and Checkpoint Authority (ICA) e-Form 16
  • Copy of applicant’s passport pages showing his/ her particulars and travel and travel document’s date of validity. (At least 1 year)
  • Copy of applicant’s Birth Certificate / Affidavit
  • Copy of applicant’s Certified / Notarised copy of Education Results/Certificates and Transcripts ( with detailed results)
  • Copy of the student pass (For applicants transferred from other schools in Singapore) or Notification for Cancellation of Student Pass, Visit pass and Embarkation Form.
  • Must show proof of English Medium Study / First Placement Test Attempted / IELTS / TOEFL
  • Copy of financial ability. (e.g. bank statement, fixed deposit / saving account ) • Visa Required Country only (E.g. minimum amount of RMB150,000 for PRC only)
  • Proof of parent’s occupation (PRC only)
  • University Matriculation Form (if applicable)
  • Letter by applicant indicating interest to study with MDIS (study plan/ statement of purpose) for Master programmes

*Notarized English translations are needed if documents are in other languages.

For more enquiries, please contact us at 6278 8000 or email us at ib@mdis.edu.sg.

MDIS permits students to pay their course fee in instalments. An administrative charge of S$107.00 (inclusive of GST) will be levied on each late instalment payment of the course fee. Fees are payable upon confirmation and acceptance of the place in the programme before the programme commencement.

You may pay your fee by cash, NETS, VISA, MasterCard, AMEX or by cheque or through our financial assistance scheme.If payment is by cheque, please indicate the details of the programme applied for on the back of the cheque, stating clearly you personal particulars and company name. Unless otherwise stated, all fees are inclusive of GST.

Please note that under the Private Education Act, all students will enter into a Fee Protection Scheme contract with MDIS.

Student Pass Application

International students are required to apply for a student pass if he/she wishes to study full-time in Singapore. Please click here for detail information.

Frequently Asked Questions

Contact Us

Kolej MDIS Malaysia
Persiaran Graduan, Kota IImu,
79200 Iskandar Puteri,
Johor Darul Ta’zim, Malaysia.

Local and International Students

Programmes

How to Apply

Fill in the Online Application Form and submit with the required documents.

Your application is being processed and verified with all your supporting documents.

If your application is successful, we will issue an Offer Letter to you and email it to you within 5 working days. 

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